Fujifilm exploits photography students
Fujifilm has just announced the winner of their 2008 Student Awards.
We heartily congratulate mature student David Wala, from Newcastle College, on his win and certainly wish him well with his future career.
Let’s hope he makes the most of the publicity surrounding this competition, because his prize was quite frankly, crap.
The organizers seemed to think that the honour of winning was prize enough. The following is a quote from Fujifilm’s press release:
“This year’s Awards were run in conjunction with Penguin Books and the brief was to provide a cover for the re-issued version of Ralph Ellison’s 1952 masterpiece, Invisible Man. David’s winning image will now grace the cover when the book is released as part of Penguin’s Modern Classics series. In addition to this amazing prize, David has been named as Fujifilm Student Photographer of the Year 2008. He also collects £200 of Fujifilm Professional film, a library of 100 Penguin Classics titles and a copy of the book, ‘Seven Hundred Penguins’.”
Now, let’s put this into perspective. A professional photographer would expect to receive up to £ 1410 in Royalties for having a photograph featured on the cover of a book such as this. This is the figure generated by picture agency Alamy’s cost calculator for 10 year world wide rights on hardback and paperback sales of up to 500,000 copies. The amount would potentially be more if the image was commissioned and shot to a brief, as is effectively the case here.
What did David receive? £200 worth of film. That’s retail value. The ex factory cost to Fujifilm would be less than half that amount. Plus 101 books he may or may not have the inclination to read!
Not a bad deal for Penguin who would also have had to pay thousands in advertising costs for the same amount of publicity.
Not a bad deal for Fujifilm either. Nearly 1,000 entries were submitted to the competition each taken on Fujifilm Professional film. So that’s at least a thousand rolls of film sold to the students compared to the 300 they gave away to the runners-up.
But it gets worse…
And this is were the exploitation of student’s creativity is really going on. Part of the competition’s terms and conditions state:
“Copyright remains the property of the photographer at all times but each entrant grants Fujifilm UK Ltd a non-exclusive, sub-licensable perpetual, royalty-free, world-wide licence to use, reproduce, modify, adapt, translate, publish, distribute and display any entry submitted as part of this competition in any format now known or later developed. Each entrant acknowledges that the Promoter may sub-license the rights in an entry to Penguin Books Ltd for use as part of a book cover and in any related advertising or publicity materials. If you do not want to grant these rights, please do not enter this competition.“
The sections in red, by the way, were marked by me to highlight the implications of accepting these terms. I’ll bet the majority of these students entered this competition without even reading the fine print.
What this means in real terms is that Penguin now have a library of 1,000 original creative images that they can plunder free of charge for the covers of any future titles they might publish. And believe me, there is some good work in there, as can be seen from the very small selection below:

Fujifilm have announced the continuation of their tie-in with Penguin Books, who have selected ‘Silent Spring’ by Rachel Carson for next year’s competition and will invite students to provide them with yet another royalty-free pot of golden images.
The 2009 Fujifilm Student Awards is due to be launched in September. I would strongly urge students not to take part unless this clause is dropped from the rules.
If you feel strongly enough about this blatant exploitation of our young talent, let the promoters know via their website.







After all that rain yesterday, you’d have expected the rock festival to have been a complete washout.





